This document informs Users about the technologies that help this Website achieve the purposes described below.
These technologies allow the Owner to access and store information (for example by using a Cookie) or to utilize resources (for example by running a script) on the User’s device while interacting with this Website.
For simplicity, all these technologies are defined as “Trackers” within this document unless there is a reason to differentiate them.
For example, while cookies can be used on both web browsers and mobile browsers, it would be inaccurate to refer to cookies in the context of mobile apps as they are a browser-based tracker. For this reason, within this document, the term Cookie is used only where specifically intended to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User’s consent, depending on the applicable law. Whenever consent is given, the same can be freely revoked at any time following the instructions provided in this document.
This Website uses Tracking Tools managed directly by the Owner (so-called “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (so-called “third-party” Tracking Tools). Unless otherwise specified within this document, third-party providers may access the Trackers they manage.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the duration set by the Owner or the respective provider. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding the specification of the duration as well as any other relevant information – such as the presence of other Trackers – in the privacy policies linked from the respective third-party providers or by contacting the Owner.
For more information dedicated to Californian consumers and their privacy rights, Users can read the privacy policy.
Activities strictly necessary for the operation of this Website and provision of the Service
This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities strictly necessary for the operation or provision of the Service.
Third-party Trackers
Hosting and backend infrastructure
This type of service has the purpose of hosting Data and files that enable the operation and distribution of this Website, as well as to provide an infrastructure ready for specific features or parts of this Website.
Some of the services listed below, if any, may operate through geographically distributed servers, making it difficult to determine the actual location where Personal Data are stored.
Cloudways by DigitalOcean
Cloudways is a hosting service provided by Cloudways by DigitalOcean.
Personal Data processed: Trackers, Usage Data, and various types of Data as specified in the privacy policy of the service.
Place of processing: Malta – Privacy Policy.
Platform and hosting services
These services have the purpose of hosting and running key components of this Website, making it possible to provide this Website from within a unified platform. These platforms provide a wide range of tools to the Owner – for example analytics, user registration, commenting, database management, e-commerce, payment processing – that involve the collection and processing of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where Personal Data are stored.
WordPress.com (Automatic Inc.)
WordPress.com is a platform provided by Automattic Inc. that allows the Owner to build, run and host this Website.
Personal Data processed: billing address, Data communicated while using the service, device information, email address, first name, last name, payment information, phone number, shipping address, Trackers, Usage Data, and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Duration of storage:
_icl_current_language: 1 day
tk_lr: 1 year
Tag management
This type of service helps the Owner to manage the tags or scripts needed on this Website centrally.
This results in the flow of User Data through these services, potentially resulting in the retention of such Data.
Google Tag Manager
Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Traffic optimization and distribution
This type of service allows this Website to distribute its content using servers located in different countries and to optimize its performance.
The Personal Data processed depends on the characteristics and the way these services are implemented. Their function is to filter the communications between this Website and the User’s browser.
Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents containing User Personal Data are transferred.
Cloudflare (Cloudflare Inc.)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e., the communication between this Website and the User’s browser, while also allowing analytical data from this Website to be collected.
Personal Data processed: Trackers and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Other activities involving the use of Trackers
Interactions and Basic Functionality
This Website uses Trackers to enable interactions and basic functionality, allowing Users to access certain features of the Service and facilitating User communication with the Owner.
User Contact
Mailing list or newsletter (this Website)
By registering for the mailing list or newsletter, the User’s email address will be added to the contact list of those who may receive commercial or promotional emails concerning this Website. Your email address may also be added to this list as a result of signing up for this Website or making a purchase.
Personal Data processed: city, country, province, email, first name, last name, phone number, physical address, state, Trackers, Usage Data, and ZIP code.
User database management
This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. These Personal Data may also be matched with publicly available information about the User (such as profiles on social networks) and used to build private profiles that the Owner can view and use to improve this Website.
Some of these services may also enable the scheduled sending of messages to the User, such as emails based on specific actions performed within this Website.
ActiveCampaign (ActiveCampaign, Inc.)
ActiveCampaign is a user database management service provided by ActiveCampaign, Inc.
Personal Data processed: email, Trackers, and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Duration of storage:
ac_enable_tracking: 1 month
Experience Enhancement
This website uses trackers to provide a personalized user experience by improving the quality of preference management options and enabling interaction with external networks and platforms.
Viewing content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service may still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Fonts
Google Fonts is a font display service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages Data processing, which allows this Website to incorporate such content within its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Google Maps Widget
Google Maps is a map display service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages Data processing, which allows this Website to incorporate such content within its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Calendly Widget (Calendly, LLC)
The Calendly widget is a calendar content display service provided by Calendly, LLC that allows this Website to integrate such content within its pages.
Personal Data processed: calendar information, device information, email address, geographical location, name, phone number, and Trackers.
Place of processing: United States – Privacy Policy.
Measurement
This website uses trackers to measure traffic and analyze user behavior in order to improve the service.
Analytics
The services contained in this section allow the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Facebook Ads Conversion Tracking (Facebook Pixel) (Meta Platforms Ireland Limited)
Facebook Ads conversion tracking (Facebook Pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram, and Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Duration of storage:
_fbp: 3 months
fr: 3 months
Google Analytics
Google Analytics is a web analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages Data processing, (“Google”). Google uses the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its advertising network.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy.
Duration of storage:
AMP_TOKEN: 1 hour
_ga: 2 years
_gac*: 3 months
_gat: 1 minute
_gid: 1 day
Outbrain Conversion Tracking (Outbrain Pixel) (Outbrain Inc.)
Outbrain Conversion Tracking (Outbrain Pixel) is an analytics service provided by Outbrain Inc. that connects data from the Outbrain advertising network with actions performed on this Website.
Personal Data processed: device information, Trackers, Universal Unique Identifier (UUID), and Usage Data.
Place of processing: United States – Privacy Policy.
Google Analytics 4
Google Analytics 4 is a web analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages Data processing, (“Google”). Google uses the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its advertising network.
In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data is stored in any data center or server. Users can learn more by consulting Google’s official documentation.
Personal Data processed: browser information, city, device information, latitude (of the city), longitude (of the city), number of Users, session statistics, trackers, and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy.
Duration of storage:
_ga: 2 years
_ga_*: 2 years
Meta Events Manager (Meta Platforms Ireland Limited)
Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can provide the Owner with detailed information about traffic and interactions on this website.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Duration of storage:
_fbp: 3 months
Anonymous Analytics Services
The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics anonymously.
Google Analytics with anonymized IP (Google Ireland Limited)
Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening IP addresses within the European Union member states or in other contracting states of the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server and shortened within the United States.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Duration of storage:
AMP_TOKEN: 1 hour
_ga: 2 years
_gac*: 3 months
_gat: 1 minute
_gid: 1 day
Data Collection and Online Survey Management
This type of service allows this Website to manage the creation, implementation, administration, distribution, and analysis of online forms and surveys in order to collect, store, and reuse User Data that responds.
The Personal Data collected depends on the information requested and provided by Users in the corresponding online form.
These services can be integrated with a wide range of third-party services to enable the Owner to take further steps with the processed Data, such as contact management, message sending, analysis, advertising, and payment processing.
Facebook Lead Ads (Meta Platforms Ireland Limited)
Facebook lead ads is an advertising and data collection service provided by Meta Platforms Ireland Limited that allows users to display ads based on forms pre-filled with personal data from their Facebook profiles, such as names and email addresses. Depending on the type of ad, Users may be required to provide additional information.
Submitting the form involves the collection and processing of such data by the Owner in accordance with this privacy policy and only for the specific purpose stated in the form and/or within this privacy policy, if provided.
Users can exercise their rights at any time, including the right to withdraw consent to the processing of their Data, as specified in the section containing information on User rights in this privacy policy.
Personal Data processed: city, company name, country, Data communicated while using the service, email, first name, last name, phone number, state, Trackers, Usage Data, and ZIP code.
Place of processing: Ireland – Privacy Policy – Opt out.
Duration of storage:
_fbp: 3 months
Targeting and Advertising
This Website uses Trackers to provide personalized marketing content based on user behavior and to manage, serve, and track advertising.
Advertising
This type of service allows the use of User Data for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on user interests.
This does not mean that all Personal Data is used for this purpose. Below are the information and terms of use.
Some of the services listed below may use Tracking Tools to identify the User or use behavioral retargeting techniques, i.e., display personalized advertisements based on the User’s interests and behavior, even outside of this Website. For more information, please check the privacy policies of the respective services.
Services of this kind usually offer the possibility to opt-out of such tracking. In addition to any opt-out feature offered by any of the services below, Users can learn more about how to opt-out of interest-based advertising in the dedicated section “How to opt-out of interest-based advertising” in this document.
Outbrain Lookalike Audience (Outbrain Inc.)
Outbrain Lookalike Audience is an advertising and behavioral targeting service provided by Outbrain Inc. that uses Data collected through the Outbrain pixel to show Users ads with behaviors similar to those already present in an Audience list based on their past use of this website.
Based on this Data, Users suggested by Outbrain Lookalike Audience will be shown personalized ads. Users can disable the use of trackers by Outbrain for ad personalization by visiting this page.
Personal Data processed: device information, Trackers, Universal Unique Identifier (UUID), and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Outbrain (Outbrain Inc.)
Outbrain is an advertising service provided by Outbrain Inc.
Personal Data processed: Trackers and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy – Opt Out.
Duration of storage: up to 3 months
Remarketing and Behavioral Targeting
This type of service allows this Website and its partners to inform, optimize, and serve advertising based on the User’s past use of this Website.
This activity is facilitated by tracking Usage Data and using Trackers to collect information that is then transferred to partners who manage remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email lists.
Services of this kind usually offer the possibility to opt-out of such tracking. In addition to any opt-out feature offered by any of the services below, Users can learn more about how to opt-out of interest-based advertising in the dedicated section “How to opt-out of interest-based advertising” in this document.
Outbrain Custom Audience (Outbrain Inc.)
Outbrain Custom Audience is a remarketing and behavioral targeting service provided by Outbrain Inc. that connects the activity of this Website with the Outbrain advertising network.
Users can disable the use of trackers by Outbrain for ad personalization by visiting this opt-out page.
Personal Data processed: device information, Trackers, Universal Unique Identifier (UUID), and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
How to Manage Preferences and Provide or Revoke Consent
There are various ways to manage Tracker preferences and to provide or withdraw consent, where relevant:
Users can manage Tracker preferences directly from their device settings, for example, by preventing the use or storage of Trackers.
In addition, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the related consent preferences widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.
Other Trackers in the browser’s local memory may be deleted by clearing the browsing history.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party directly.
Location of Tracker Settings
Users can, for example, find information on how to manage Cookies in the most commonly used browsers at the following addresses:
Users can also manage certain categories of Trackers used on mobile apps by disabling relevant device settings such as mobile device ad settings or general tracking settings (Users can open the device settings and search for the relevant setting).
How to Opt-Out of Interest-Based Advertising
Despite the above, Users may follow the instructions provided by YourOnlineChoices (EU), Network Advertising Initiative (USA), and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan), or other similar services. These initiatives allow Users to select their tracking preferences for most advertising tools. Therefore, the Owner recommends that Users use these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users control interest-based advertising on mobile apps.
Consequences of Denying Consent
Users are free to decide whether to give their consent or not. However, please note that trackers help this Website provide a better experience and advanced features to users (in line with the purposes outlined in this document). Therefore, without the User’s consent, the Owner may not be able to provide the related functionality.
Owner and Data Controller
Shoppylo s.r.l – Via laguna 12, Venezia (VE) – VAT ID IT06151535501.
Owner contact email: [email protected]
Since the use of third-party Trackers through this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. To obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information regarding the use of such technologies by this Website.
Definitions and Legal References
Personal Data (or Data)
Any information that directly or indirectly, including in connection with any other information, including a personal identification number, makes an individual identified or identifiable.
Usage Data
Information collected automatically through this Website (or third-party services used by this Website), which may include: the IP addresses or domain names of the computers used by Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s response (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system used by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters relating to the operating system and/or the User’s IT environment.
User
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency, or other body that processes Personal Data on behalf of the Data Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, service, or other body that, individually or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.
This Website (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by this Website as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references to the European Union in this document include all current member states of the European Union and the European Economic Area.
Cookies
Cookies are Trackers consisting of small sets of data stored in the User’s browser.
Tracker
Tracker indicates any technology – such as Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal Information
This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
This privacy statement applies solely to this Website, unless otherwise stated within this document.
Last Updated: February 2024